Q: What
is a Search Engine?
Ans: Search Engines are very
critical key element useful to find out specific and relevant information
through the huge extent of World Wide Web. Some major commonly used search
engine:
§
Google
§
Yahoo
§
Bing
Q: Tell
me something about Google.
Ans: Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students ofStanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Besides Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.
Ans: Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students ofStanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Besides Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.
Q: Define
SEO?
Ans: SEO is the abbreviated form of “Search Engine Optimization”. It is the set of process on account of which a website or web page is being constructed or optimized that helps them to enhance their appearance or visibility on top in SERPs (Search Engine Result Pages).
Ans: SEO is the abbreviated form of “Search Engine Optimization”. It is the set of process on account of which a website or web page is being constructed or optimized that helps them to enhance their appearance or visibility on top in SERPs (Search Engine Result Pages).
Q:
Explain distinct types of SEO practice?
Ans: Primarily two types of SEO
are being sported in practice – Off-Page SEO and On-Page SEO.
Off-page
SEO is
the method of earning backlinks from other websites in order to enhance the
ranking of the site. This method includes various method of SEO including Blog
posting, forum, article submission, Press release submission, classified and
miscellaneous.
On-Page
SEO is
the process of optimizing a website which includes on-site work such as writing
content, title, description, ALT tag, Meta tags as well as ensuring web-page’s
code and design which can be indexed and crawled by search engines properly.
Q: What
are the different techniques used in Off Page SEO?
Ans: There are lots of
techniques used in Off-page SEO work. Major Techniques are:
§
Directory
Submission
§
Social
Bookmarking
§
Blog Post
§
Article
Post
§
Press
Release Submission
§
Forum
Posting
§
Yahoo
Answer
§
Blog
Comment
§
Deep link
Directory Submission
§
Regional
Directory Submission and all that.
Q: Define
blog, article & press release?
Ans: A blog is referred as an information or discussion published on websiteor World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.
Ans: A blog is referred as an information or discussion published on websiteor World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.
The articles are
concerned with a specific topic or event and are highly oriented towards an
opinion instead of information. An article is supposed to be more oriented
towards showing up opinions, views and idea. Generally, it is written by
a third party or expert of any specific field.
Press
Release is
related to a specific action or event which can be republished by distinct
medium of mass-media including other websites. It should be simple, short and
professional. It conveys a clear message or information.
Q: What
are Meta Tags?
Ans: HTML Meta tags are
usually referred as tags of page data which sits between opening and closing
head tags of a document’s HTML code. Actually these are hidden keyword who
sits in the code. These are invisible to visitors but are visible and readable
by Search Engines.
Example:
<head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>
Q:
Difference between keyword & keyword phrase?
Ans: The keyword term
is basically concerned with a one-word term, on the other hand a keyword
phrase considered as employment of two or more words combination.
Therefore, it is very confounded to get high ranking in account of one-word
keyword term until the one-word keyword has little online competition.
Therefore, this practice is not encouraged to employ. In order to drive more
traffic and topranking in SERP it is recommended to employ keyword phrase.
Q: What
do you know about Black Hat SEO?
Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.
Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.
The
methods which are implemented and acceptable according to search engine
guidelines are White Hat SEO, on the other hand, the method which are less
acceptable or instructed to avoid in search engine guidelines are “Black Hat
SEO”.
Q: Can
you tell me some Black Hat SEO techniques?
Ans: Some Black Hat SEO
techniques are:
§
Keyword
Stuffing
§
Cloaking
§
Doorway
Pages or Gateway Pages
§
Link
Farming
§
Hidden
Text, etc.
Q: What
is spider?
Ans: Spider also called as bot, crawler or robot is a set of computer program that browses the World Wide Web in methodical and orderly fashion as well automatically scan the webpages and website for updated content and download a copy to its data center to index.
Ans: Spider also called as bot, crawler or robot is a set of computer program that browses the World Wide Web in methodical and orderly fashion as well automatically scan the webpages and website for updated content and download a copy to its data center to index.
Q: Name
the bots (spider) of major search engine?
Ans: The name of bots/spider
of Google search engine is GoogleBot, Yahoo Slurp for
Yahoo search and BingBot for Bing search engine.
Q: Can
you differentiate ‘nofollow‘ and ‘dofollow‘?
Ans: Nofollow link is
exactly vice-versa of dofollow link. These are non-crawling link
which is not passed by search engine bots and hence can’t be cached
or indexed. It is obvious when we wish to prevent a link from crawling and
indexing.
Dofollow
link is
a kind of hyperlink which says all search engine crawlers to pass through which
also put an impact over page rank. When we opt to employ or attempt to achieve
a dofollow link then it is counted by search engines and sits in the
eye of Google, Bing, MSN, Yahoo etc. as a backlink for your website
and enhances your site ranking.
Q: Define
Page Rank.
Ans: PageRank is a
set of algorithm for link analysis named after Larry Page and
employed by Google search engine towards defining a numerical value from 1
to 10 to each component of hyperlinked documents like the world wide
web. The value accepts only round figure that means decimal are not allowed.
Page rank is calculated by theirinbound links.
Q:
Establish a difference between PR & SERP.
Ans: PR is Page Rank which
is defined by quality inbound links from other website or webpages to a web
page or website as well as say the importance of that site.
SERP
stands for Search Engine Result Page is the placement of the
website or webpage which is returned by a search engine after a search query or
attribute.
Q: What
is Cache?
Ans: Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over world wide web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix “cache:http://www.webgranth.com” with the desired URL to view its cached version.
Ans: Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over world wide web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix “cache:http://www.webgranth.com” with the desired URL to view its cached version.
Q: Define
ALT tag?
Ans: The ALT attribute also called as ALT tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of ALT tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it, such as in case of a slow connection and an error occurred in the source attribute.
For example, the HTML for this image will appear something like this:
Ans: The ALT attribute also called as ALT tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of ALT tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it, such as in case of a slow connection and an error occurred in the source attribute.
For example, the HTML for this image will appear something like this:
<img
alt=”you can define at tag just below the input box of image title while
uploading or editing an image.” src=”<http://www.webgranth.com/wp-content/uploads/2013/07/Alt
tag.jpg”>
Q: What
do you know about Adsense?
Ans: Adsense is a
web program conducted by Google that enables publishers of content websites to
cater text, rich media, image, video advertisements automatically which are
relevant to content of the website and audience. These advertisements are
included, maintained and sorted by Google itself and earn money either by
per-click or per-impression basis.
Q:
Can you define Adword?
Ans: Adword is
referred as the main advertising product of Google which is useful to make
appear your ads on Google and its partner websites including Google Search.
This Google’s product offer PPC (Pay Per Click) advertising which is a
primary module and incorporate a sub module CPC (Cost Per Click) where
we bid that rate that will be charged only when the users click your
advertisement. One another sub module is CPM (Cost Per Thousand Impression)
advertising where advertiser pay for a thousand impressions on flat rate to the
publisher. In addition it also includes website targeted advertising of banner,
text and rich-media ads. Moreover, the ad will appear especially to those
people who are already looking for such type of product you are offering as
well as offer to choose particular sites with the geographical area to show
your ads.
Q: What
is PPC?
Ans: PPC is the abbreviated form of Pay Per Click and is an advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impressions) through a bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over to their advert.
Ans: PPC is the abbreviated form of Pay Per Click and is an advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impressions) through a bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over to their advert.
Q: What
are the aspects in SEO?
Ans: The main aspect of SEO is
divided into two classes: SEO On-Page and SEO Off-Page.
SEO
On-Page includes
Meta tag, description, keywords optimization, site structure and analysis, etc.
SEO
Off-Page aspect
is Keyword Research, unique and quality content, link building through Blog
Comments, Blog Posting, Article submission, Press Release, Classified posting,
Forum posting.
Q: What do you know about RSS?
Ans: RSS stands for Really
Simple Syndication is useful to frequently publish all updated works
including news headlines, blog entries etc. This RSS document also known as web
feed, feed or channel that incorporate summarized text including metadata i.e. authorship and
publishing dates etc.
However,
RSS feeds make the publishers flexible by syndicating the content
automatically. There is a standardized file format XML that lets the
information to be published once which can be visible to several distinct
programs. Also, this makes readers more ease to get updates timely by allowing
them to subscribe from their favorite sites.
Q: How
would you define Alexa?
Ans: Alexa is a California based subsidiary company of Amazon.com which is widely known for its website and toolbar. This Alexa toolbar congregates browsing behavior data and send it to website, where the data is analyzed and stored and create reports for company’s web traffic. Also, Alexa provides data concerned with traffic, global ranking and other additional information for a website.
Ans: Alexa is a California based subsidiary company of Amazon.com which is widely known for its website and toolbar. This Alexa toolbar congregates browsing behavior data and send it to website, where the data is analyzed and stored and create reports for company’s web traffic. Also, Alexa provides data concerned with traffic, global ranking and other additional information for a website.
Q: How
can you achieve Google Page Rank?
Ans: Generally, Google
Page Rank is based on inbound links, therefore, the more
backlinks you congregate higher your page rank will be. Also, it is influenced
by rank of a page which is linked to you. One other thing to consider is that
the older your website will be, it will be more favorable and trusted by
Google. Google rewards those websites who incorporate lots of pages, tons of
incoming link and also healthy quantity of internal links to other pages within
the site. In respect of SEO projects, it is relatively not so significant but
delivers a picture about work to perform towards earning inbound links.
Q: Why
the Title Tag in Website is valuable?
Ans: In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits on that page. It is valuable because this is a thing which appears in the search engine result section and tells the user & search engine, what is on this page.
Ans: In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits on that page. It is valuable because this is a thing which appears in the search engine result section and tells the user & search engine, what is on this page.
Q:
What is Site Map and distinguish between HTML sitemap and XML
sitemap?
Ans: A sitemap incorporates
list of webpages which are accessible to users or crawlers. It might be a
document in any form employed as a tool for planning either a web page or web
design that enables them to appear on a website as well as typically placed in
a hierarchical style. This helps search engine bots and users to find out the
pages on a website. The site map renders our website more search engine
friendly as well as enhances the probability for frequent indexing.
HTML
sitemap can
be incorporated directly in a web page for user’s flexibility and can be
implemented through proper design. On the other hand, XML sitemap is
useful only for search engine crawlers or spiders and doesn’t visible to users.
It sits in the root of the website.
Q: What’s
the significance of Robots.txt file in a website?
Ans: Robots. text file is considered as a
useful convention to prevent cooperating web robots and web crawlers from
accessing all or part of a website or its content for which we don’t want to be
crawled and indexed but publicly viewable. It is also employed by search
engines to archive and categorize website and to generate a rule of no follow
regarding some particular areas of our websites.
Q: How Keywords
are implemented for optimization?
Ans: The best way to opt and
implement keywords is to designate those keywords which are popular, relevant
to our content, comprises high search volume and effective. Stuffing and other
employment of keywords must be avoided. In order to get best result and effect,
our pages shouldn’t contain a keyword density more than 3-4%. Including
keywords in title and description is highly recommended.
Q:
What is cloaking?
Ans: Cloaking is a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to the user’s browser. These techniques do not come under the guidelines of search engines.
Ans: Cloaking is a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to the user’s browser. These techniques do not come under the guidelines of search engines.
Q: Do you
know about Blog Flipping?
Ans: Blog Flipping is
the practice for sale a blog when it becomes famous and popular as well as
driving healthy amount of traffic.
Q:
What you opined about HTML either it is Case Sensitive or Case Insensitive?
Ans: HTML is case
Insensitive. It doesn’t matter and deliver identical result either you
write in Upper Case or Lower Case.
Under what circumstances you would intend to eliminate pages from search
engines through robots.txt vs. Meta robots tag?
Ans: Generally, I would continue
to employ robots.txt in order to make search engine indexing a directory
on a website. This might be often a directory that is concerned with admin
function or incorporate contents only in the form of script or image gallery.
Generally, robots.txt is employed to prevent a directory and its
sub-folders and files to crawl by search engine bot as well as Meta
robots tag for a specific web page.
Q: What
things are significant in organically ranking a website?
Ans: Basically there are
various things that are being employed for organically ranking a website which
can be classified in 3 distinct categories:
§
Website content: It must be quality and unique content as well
as most be well optimized and well structured.
§
Website structure: This includes TAGS, clear navigation, ensuring usability,
validation of HTML errors and miscellaneous.
§
Backlinks: You
can create a link to anywhere but prior to this it is obvious to ensure for
relevant site and healthy link.
Q: What
steps would you follow to optimize a website?
Ans: These are following steps to be followed while optimizing a website:
Ans: These are following steps to be followed while optimizing a website:
§
First of
all we will interview webmaster or website owner to congregate relevant
information, goals and website’s purpose.
§
Performing
keyword analysis and find out the best search volume keywords that should be
incorporated into the website as well as individual pages of the website.
§
Analyzing
the content of website in order to ensure usage of content relevant
keywords and phrases. This comprises titles, “alt” attributes and META tags
(Meta Title, Meta description & Meta Keyword).
§
Target
& implementing keywords as H1, H2 & so on relevant to the site and its
content.
§
Analyzing
website navigation.
§
Ensuring
the robots.txt file and sitemap existence as well as check their
efficiency.
§
If
required, making recommendations for modifications in website as well
as its each and every page and so on…..
Q: What
is considered as more significant – Creating great content or building
backlinks?
Ans: Both are obvious. Creating
quality content is considered as the first element responsible for ranking as
well as building backlinks is useful to build authority to a site as
well as coined as a metric for ranking well.
Q: What
will be your step when the company website you are working with wish to migrate
its all content to a new domain?
Ans: First of all I would update
the previous website with a permanent redirect to new page for each and every
page. Later eradicate previous content from search engines in the context of
avoiding duplicate content issues.
Q: What’s
your opinion about link buying?
Ans: Generally I avoid this practice. Though other means of paid marketing are also available. The process of link buying is not liked by search engines. It doesn’t come under the guidelines of search engine.
Ans: Generally I avoid this practice. Though other means of paid marketing are also available. The process of link buying is not liked by search engines. It doesn’t come under the guidelines of search engine.
Q: Can
you establish a difference between SEM and SEO?
Ans: SEO is a set of processes
to get our website or pages appear in the search engine result page. On the
other hand SEM is search engine marketing being used in practice to purchase
advertising space in the search engine page result.
Q: What
strategies would you implement for backlinks?
Ans: I would request for
backlinks to a competitor’s relevant website as well as a provide reciprocal
link if required. In addition, I would attempt to submit a press release,
article submission, blog submission and other aspects of off-page SEO to most
relevant and quality sites.
Q: What
do you think about social media in SEO strategy?
Ans: Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has proven as a very powerful resource, in the case if our content is unique, attractive and appealing. Some media Site:
Ans: Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has proven as a very powerful resource, in the case if our content is unique, attractive and appealing. Some media Site:
§
Facebook
§
Twitter
§
Linkedin
§
Myspace
§
Digg
§
Youtube
§
Myspace,
etc.
Q: In
order to prevent penalty, what things you shouldn’t perform to increase
ranking?
Ans: I would discard links from those websites which is supposed to act as link farm as well as poor quality sites which have low page rank. Ensure that our site must contain unique and quality content without keyword stuffing. Also, I used to avoid any practices of ‘spam’ which include certain affiliate advertising websites, unsolicited e-mail campaigns etc.
Ans: I would discard links from those websites which is supposed to act as link farm as well as poor quality sites which have low page rank. Ensure that our site must contain unique and quality content without keyword stuffing. Also, I used to avoid any practices of ‘spam’ which include certain affiliate advertising websites, unsolicited e-mail campaigns etc.
Q: What
mistakes you should avoid while optimizing the website?
Ans: The main mistakes that should be avoided are filling keywords in webpage, employing identical anchor text for link building, keyword stuffing, getting low quality backlinks etc.
Q:
Define and Differentiate Webmaster Tool & Analytics Tool?
Ans: Webmaster Tool is a free service catered by Google which provide us a complete report for indexing data, crawling errors, backlink information, search queries, website malware errors, CTR and submitting an XML sitemap. Basically, it acts as a mediator between website and server provide a complete overview of data, issues and other queries.
Ans: Webmaster Tool is a free service catered by Google which provide us a complete report for indexing data, crawling errors, backlink information, search queries, website malware errors, CTR and submitting an XML sitemap. Basically, it acts as a mediator between website and server provide a complete overview of data, issues and other queries.
Google Analytics is a free web analysis tool first rolled out in
late 2005 but generally it become available for users in August 2006. This tool
acts between website & internet browser/users and offers a complete
overview of visitor statistics which exactly says about general website
activities like page views, site visits, bounce rates, average time spent on
site or pages, sources of traffic, location etc. It is also obvious for
tracking Adword queries.
Beginners
Guide to Google Analytics
Q: How
can you enhance the crawling frequency by search engines for your website?
Ans: Including new, original,
unique and quality content on our website more frequently enables search
engines to crawl more frequently.
Q: What
do you know about Keyword stemming?
Ans: It is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appears on the screen will contain the word “play” in it.
Ans: It is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appears on the screen will contain the word “play” in it.
Q: What
do you know about LSI?
Ans: LSI is the abbreviated form of Latent Semantic Indexing. It has been emerged as a technique of fetching data via establishing a communication among words as well as employing synonyms in the midst of retrieving the data from the index.
Q: Can
you tell me about Frames in HTML?
Ans: Frames in HTML are obvious
as they used to discriminate the page content into distinct fragments. Search
engines treat these frames as absolutely different pages as well as frames also
put a negative impact over SEO. Therefore, we should avoid the practice of
using Frames and implement a basic HTML instead.
Q: How
can you know about your SEO campaign whether it is working or not?
Ans: First of all I would
attempt to make a search on all search engines employing relevant keywords and
keyphrases, I am optimizing for. The analysis of results will say whether the
methods of optimization have gained results or lost. I would analyze the report
regularly as search engine makes updating and index. I would attempt to another
aspect of website statistics which says about origin of traffic.
Q: What
is the meaning of competitive analysis?
Ans: Competitive analysis, as
its name suggested it is the establishment of a comparison of data between the
website I am optimizing and that website who rank highly in search results. It
will be a great source of ideas.
Q: After
implementing distinct SEO methods for a site, if you haven’t got any
improvements. What would be your next step?
Ans: I would make
troubleshooting for the issues. Firstly, I would designate whether it is a new
project. Again I will analyze relevant keywords and phrase for the site I am
optimizing for as well as took an insight study of competitive analysis. If the
website and pages have been indexed and appears in the first 10 pages of search
engine result pages but not in the top three, I would go for some
transformation to on page text, page titles and page descriptions. But in the
case if website has not been indexed still or dropped from the index, might be
it comprises some big issues and total re-submission and re-work might be
required.
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