What
Each page has one
meta description tag.
- In the HTML code it looks like this: <meta description="The description of the page" />.
- In WordPress the first 170 or so characters are taken from the post but you can edit this if you use a plugin such as SEO for Wordpress by Yoast.
How & Why
- Every page should have a unique meta description of up to 190 characters which provides a summary of the page.
- Meta descriptions often show as the black text in search results so they should be attractive and motivate internet users to click through.
- Meta descriptions are ignored by search engines but as they can appear in the search results optimizing them are essential.
- If in doubt use the first 190 characters from the pages visible content (not including the title).
- Do not list keywords or go far over the 190 character limit.
Example
- Sticking with our 'bicycle shop in anytown' the home page meta description might be: "We stock a wide range of bicycles for sale and we're open 7am to 7pm daily. Find us on the High Street, anytown, call us on 0800-1975-765 or order online 24/7/365. Low prices guaranteed".
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