Once you've done the on-page work to optimize your
website and you are satisfied with the results, it's time to invite the search
engines! In this SEO tutorial step, you'll learn how to send the search engine
spiders an invitation to come crawling by submitting your site to Google and
Bing.
Why Submit a Site Manually?
It's optional to
submit a site manually, because search engine spiders discover most web pages
automatically by following links. So even if you do not submit your site to
Google, Bing and Yahoo directly, the search engines will most likely find it.
It's more important to make sure the spiders can find all the pages within your
site once they arrive (which is why future tutorial lessons explain creating
an XML Sitemap as well as technical SEO tips to keep your
site running fast). Still, there are times when manually submitting your
content to a search engine can help.
Directly submitting your site to search engines is
a good idea in certain cases:
- Brand new site: If you are launching a
new website or subdomain, submitting it directly might get the site
crawled and indexed sooner.
- Updated page: If you substantially
change a page, submit the URL rather than waiting for the search engine
spiders’ next scheduled visit (which could take up to six weeks, depending
on the site).
- Incomplete indexing: If you have web pages
that for some reason have never made it into the search engine index, you
can submit the specific page URLs. (TIP: To see if a web page exists in
the index, do an exact match search: copy a long text
snippet from your page and search for it within quotation marks. If the
results include your page, it's indexed.)
Before you submit a site, it's a
good time to check on its "crawl-ability." Use the free Check
Server Page tool below to detect any redirects (a 301 is OK, but other
types are not recommended) and any technical issues that may prevent your
site from appearing in search results.
How to Submit a Site to Google
Follow these instructions to submit a site to
Google — either a single page or the content of your whole website — for index
consideration.
- On the Google Search Console home page,
click the website you want to submit. (You need to set up Google
Search Console for your website.)
- From the GSC Dashboard, choose Fetch
as Google from the Crawl menu.
- Type the URL of the web page you want Google
to crawl (or leave blank to crawl the home page).
- With Web selected in the
drop-down, click Fetch.
- When you see the status Success,
click Submit to Index.
- Choose to submit the single URL or the URL
plus all pages linked from it, and click OK.
How
to Submit a Site to Bing (and Yahoo)
When you submit your site to Bing, you also submit
the site to Yahoo! automatically, since Bing feeds Yahoo’s web search index.
Read on for how to submit a site to Bing.
If you have a Bing Webmaster
Tools account set up, you can use its Submit URLs feature in
the Configure My Site section to submit your site to Bing. If not, follow this
procedure:
- Open the Submit Your Site to Bing form.
- Type in the URL of your website’s homepage or
the specific page you want crawled.
- Enter the CAPTCHA text you see displayed, and
then click Submit.
NOTE: When you submit a site to Google or Bing,
there is no guarantee it will be indexed. But manual submission should bring
the search engine spiders to your new content faster and give you the best
chance to have your web pages indexed quickly.
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