What
- Links from other websites to yours tell the search engines you are popular so long as they are quality links from quality websites.
- Ideally the content you create should persuade others naturally to link to you or share your content on social media platforms such as Facebook, Google+, Twitter, etc. so always consider your content as your number one link building tool.
How & Why
- Do not engage in any link building 'programmes' or software. These are the fastest way to getting you banned from Google.
- Think quality, not quantity. One good link is worth 1,000 poor quality ones.
- Remember links from social media such as Facebook, Google+, Twitter, etc. count so make it easy for your visitors to share your content.
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