How to SEO your URLs

What

A URL might be something like www.yoursite.com/thepageiwanttorank.html. The part we are talking about is thepageiwanttorank.html.

In WordPress it is known as the 'permalink'.

How & Why

·         Your purpose is to help search engines understand the content of the page because they place weight on the content of the URL and to make your page look more attractive in the search engine results.

·         Your URL should match the page title but you can strip 'dead words' out of it such as "and", "or", "the".

Example

  1.  Good example: If your page title is 'bicycles for sale in mytown' your URL might be bicycles-for-sale-anytown.html.

       2.   Bad Example: A URL like page.php?product=bicyclesamp;town=anytownamp;transaction=forsale.