How to SEO your page titles

What

• Each page has one title and this can be found:
•  within your HTML code tags <title> and </title>
• are usually the post title in WordPress but can be edited if you have a plugin such as SEO for WordPress by Yoast

How & Why

•       Your page title tells search engines what your content is about (and they will believe you if the content matches) so you should be looking to get one or two of the keywords you want to rank for in here.
•       The page title is also the blue text users click on in the search results of Google, Bing, Yahoo, etc. so it should be interesting and engaging to encourage visitors to click through.
•      Every page on your site should have a unique title of no more than 70 characters (or it won't show fully in the search results).

Example

•     example: If you were trying to rank for "successful website" then the title10 steps to a successful website would be better than Things to make your site more popular because the former a) contains your keywords and b) is more attractive to users when seen in the search results.