What
- Your keyword density is the percentage of times the keyword (or phrase) that you are trying to rank for shows in each page.
- So if one of your keyword phrase is 'bicycles' and this appears twice in 100 words of content your density is 2%.
How & Why
- Keep your keyword density for each word or phrase between 2 and 6% in order not to appear spammy and to ensure your text is easy to read.
- Be aware that the major search engines understand different words that have the same meanings such as 'car' and 'automobile'.
- Make sure your keywords appear naturally within the main text content of the page.
