What
Your domain name is something like www.nameyouchoose.com
How & Why
- If you haven't registered a domain yet look for one that contains at least one of the keywords you want to rank for.
- Avoid Exact match domain names.
- If you already have a website established consider skipping this, it's only for an ideal world.
Example
www.bicyclesmytown.com is better than www.franksbicycles.com
