SEO is important for your fan page even though this
is not a website
Even though your Facebook business page is not a
website per se, it can be reached via search engines like Google. And that
means that search engine optimization (SEO) of your page is just as important
for your business website. No matter how good your products or services are, if
no one can find you, you will not get customers.
Basic Tips:
1. Facebook Page URL – Selecting your Facebook Page URL (e.g, www.facebook.com/pagemodo)
directly ties into your search engine ranking. If you haven’t started a
Facebook Fan Page or gotten a vanity URL, choose the name of your page
carefully. When selecting a page name you have two options:
1.
Your Brand Name – If you have a recognizable brand name, use that to keep your
branding consistent.
2.
Service Description – If you have a brand new business that new visitors will only
find when searching on the web, consider utilizing rich keywords as part of
your page URL. For example, if you own Betty’s Yummy Bakery that specializes in
vegan cupcakes in Omaha, Nebraska. You might want to consider a Facebook URL
such as http://www.facebook.com/omahavegancupcakes
2. About tab – Don’t ignore the “About” description tab of your page. Remember
to utilize it to the fullest by posting a detailed, keyword rich description of
your business. Search engines utilize this page as part of your Meta
description when pulling search results. To edit this section, go to Edit Page
option (top right-hand corner of your Facebook Fan page, when you are logged in
as Admin on your Facebook page), click Basic Information.
3. Page Title – Keep your page title consistent and short.
Even though Facebook doesn’t limit the length of your page title, try to stick
to 70 characters
4. Once you put all this information, here’s how
your Facebook Page information breaks down:
BONUS TIPS
1. Fresh content is
the Key – Regularly updating your Fan
Page status with topics relevant to your business will provide search engines
new “food” to crawl and index your page under. This content will also
keep your fans engaged and can increase repeat visitors/buyers.
2. New Post = New Page – When posting updates, try to put the most
important keywords first as search engines utilize the first 18 characters to
create titles for that individual post.
3. Link Building – By now you might have heard that posting
links to your website or your blog on Facebook is a great way to build high
quality inbound link for your website. However, did you know that posting links
on your page can also improve its chances of showing up in search engine
results? Thus, don’t be afraid to post links on your page to other pages in
addition to your own website content. Just make sure before posting that these
links go to reputable sources.
Local SEO services Dallas can place your website, business name, and address on search engines and make sure that they rank well, Marketing 1 on 1 Dallas
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