How to Increase Domain Authority

What is Domain Authority?

Domain authority is a logarithmic score (ranging from 0-100) by Moz, which predicts how well a domain (web page) will rank in the search engine results. It is based on some other factors like Moz Rank, Moz Trust, social signals, linking root domains, total backlink profile, user experience, site loading time, traffic, etc.

Scoring a DA of 30 from 20 is easier than getting it to 90 from 80. Often authoritative sites like Wikipedia, Facebook and Google itself enjoy the ultimate DA score of 100. But that doesn’t mean sites with DA 50-90 are considered inferior.

It is a comparative value which means your site might see a degradation of domain authority if it is not updated or does not hold the quality signals true.

Domain Authority Vs Page Authority

Domain authority must not be confused with page authority that is a completely different metric. While domain authority gives you the ranking of the site as a whole, page authority is the score of that single page in question.

Domain authority is constant across the whole site, but page authority changes across sub-domains of the same root domain.

Domain Authority Factors

1. Linking root domains
2. Moz Rank
3. Moz trust
4. Quality content
5. Social signals
6. Search engine friendliness

How To Increase Your Domain Authority?

Earn links from more sites

• Start marketing your content
• Not only diversification, but you also need a clean link profile
• Build a well-planned internal link structure
• Write epic content and nothing less than that
• Off page SEO

                    Guest posting

                    Social bookmarking sites

                    Blog Commenting

• Social media optimization
• Increase user friendliness of your site
• Have patience, let your domain grow

How To Check Your Domain Authority?

You can check your domain authority by using the official toolbar from Moz. Alternatively, you can calculate your domain authority by going to opensiteexplorer.

Other handy free domain authority checker tools are Moonsy and Smallseotools. (Read SmallSeoTools review)

What is a Good Domain Authority Score?

Domain authority is a number, and you can always hope to increase it. Anyone with a DA score of 10 would want to achieve 20 in the next update, and similarly someone with DA 52 would hope to make it 75 the next time. So it’s a relative factor.

Having a domain authority of above 50 is often considered an achievement and your blog reaches the influential zone. However, it is not the zenith. Industry experts enjoy a DA ranging from 70-78 or even 80, but that’s again with aged domains being active since 8-10 years.